One subscription replaces your CRM, website, phone receptionist, SEO agency, social scheduler, review tool, ads manager, and the 15 hours a week you spend stitching them together.
You're skipping them because doing all of them properly is impossible. There aren't enough hours in the week. So your website is half-built, your reviews come in randomly, and you "do SEO" by hoping.
You miss the call. They call the next bloke on the list. That job — and every recurring job after it — goes to your competitor.
By Sunday night you've drafted three of the seven you owe. Two prospects have gone cold. One has already booked someone else.
It ranks for nothing. It converts no one. You know you need to fix it. You also need to finish that bathroom by Friday. The website waits.
ServiceM8, GoHighLevel, Xero, Hootsuite, ASSA, NiceJob, your ads agency, your "SEO guy" who never reports anything. None of them talk to each other. All of them take a slice.
"If you're charging $120/hour and spending 15 hours a week on admin, that admin is a $7,800/month problem. You wouldn't hire someone for that and not measure their output. So why's your stack getting a free pass?"
F*IT replaces every line item below. One platform. One bill. One brain. Built for AU tradies who'd rather be on the tools than in front of a screen.
F*IT is up to 5–7× cheaper than doing it all yourself — properly.
// And we mean properly
The honest list. Every one of these earns its place — skip them and you lose jobs, miss compliance, leave money on the table. Do them all and you have no business left to run.
Inbound calls, missed-call follow-ups, after-hours voicemail triage, capturing details into your CRM.
Email + SMS + DMs across Insta and FB. Replies, drafts, quote requests, time-waster filtering.
Drafting, site visits, pricing research, formatting, sending. Plus the chase-ups when they ghost you.
Routes, ETAs, "on my way" texts, weather reschedules, juggling the calendar when something falls through.
Photos, captions, scheduling across platforms, GBP updates, comment replies, monthly content calendar.
Keyword research, page writing, technical audits, citation checks, competitor analysis, backlink outreach.
Asking for reviews, chasing no-responses, replying to every one — including the bad ones.
SWMS for every high-risk job, licence renewals, insurance, tool register, toolbox talks, incident reports.
Receipts, reconciliation, expense categorisation, payroll, BAS prep, profitability checks.
That's the impossible total if you actually did it all properly. Which is why most owners do 30%, badly, and the other 70% never gets done.
Approving drafts. Reviewing flagged escalations. Looking at the dashboard. Everything else runs without you — properly, every week, no exceptions.
One-time setup fee per tier covers the heavy lift: website build, agent training, integrations, and 3 months of guided onboarding. After that, just the monthly.
The basics, automated. For solo operators who want to look professional without burning weekends.
Replace your stack. Done for you. The full back-office for full-time solos and busy owner-operators.
Serious about growth. For 2–3 crew operations replacing an SEO agency and a Google Ads retainer.
We run your back office. You run your trade. For 5+ crew operations who want a real growth engine.
Punch in what you spend per category. Don't forget the hours you burn on admin — at $120/hr billable, your time is the biggest line item.